Social Media Portfolio

Ashley Hernandez

Social Media Manager, Content Creator

Creative. Engaging. Impactful.

About Me

As a social media strategist with over 5 years of professional experience, I craft engaging content that grows communities and drives brand awareness across platforms such as Meta, TikTok, X (Twitter), YouTube and more.

Core Skills: Video Production, Photo Editing, Graphic Design, Copywriting, Storytelling, Audience Engagement, Scriptwriting, Schedule Management, Brand Ambassador Management

Current & Previous Clients

FlatRate Moving

Unpakt Moving

Elite Moving

Aqua Moving

The Art Farm NYC

Emotion Studio

The SUSH App

CHUB App

Impurity Test App

Collective Festival Managment

Portfolio Highlights

Elite Moving

Unpakt

Role: Social Media Manager

Exclusively managed TikTok and Instagram, creating visually compelling content through photography and videography.

  1. Designed and executed creative campaigns, generating excitement and engagement for seasonal activities and classes.

  2. Conceptualized, scripted, and produced dynamic video content, showcasing the brand's unique offerings in arts and education.

  3. Managed day-to-day activities on social media platforms, fostering a vibrant and engaged community.

Aqua Moving

The Art Farm NYC

FlatRate Moving

FlatRate Moving

Role: Social Media Manager

Managed 4 professional moving company social media accounts across multiple platforms, ensuring cohesive branding and messaging.

  1. Developed and executed comprehensive content plans, including creating engaging posts, videos, and graphics tailored to each platform's audience.

  2. Led influencer partnerships, identifying key collaborators to amplify brand reach and engagement.

  3. Designed and managed successful campaigns that boosted follower growth and increased customer inquiries.

  4. Maintained posting schedules and utilized analytics to optimize posting times and content performance.

Collective Festival Managment

Role: Social Media Content Creator

Designed and produced promotional content to advertise upcoming festivals, driving awareness and ticket sales through engaging campaigns.

  1. Specialized in photography and videography, capturing vibrant moments and behind-the-scenes footage to create buzzworthy content.

  2. Crafted compelling copy for promotional materials, ensuring consistency with the festival's branding and voice.

  3. Utilized graphic design to curate eye-catching promotional content for social media posts, enhancing visual appeal and audience engagement.

  4. Delivered high-quality, on-brand content that resonated with audiences and generated excitement for festival events.

eMOTION sTUDIO

Role: Marketing Manager

Oversaw a team of 10+ brand ambassadors, mentoring them and managing their accounts to align with brand strategy.

  1. Managed 3 app-focused social media accounts across TikTok, Instagram Reels, and YouTube, ensuring consistent growth and engagement.

  2. Partnered with influencers to expand reach, build credibility, and enhance the brand’s online presence.

  3. Led every aspect of content creation: planning, scripting, recording, editing, and posting content tailored to diverse audiences.

  4. Successfully grew the brand's online visibility by crafting engaging content and driving audience interaction through strategic campaigns.